Three decades of bringing together people, properties, and opportunities across the Grand Rapids region.
Cross Development Corp was founded in 1992 with a clear mission: to create meaningful developments that serve communities while delivering exceptional returns for investors and partners.
Over three decades, we've developed, leased, and sold properties totaling over 500 units across West Michigan. Our first two developments achieved 100% sell-out rates—the first in just 10 months, the second in a single month.
Today, we continue that legacy through strategic build-to-suit developments, manufactured and modular home communities, and investment partnerships that bring lasting value to the Grand Rapids region.
With over 30 years in real estate development, John Cross has built a reputation for disciplined execution and investor-focused results. His hands-on approach and deep market knowledge have guided Cross Development Corp through changing economic cycles while maintaining consistent success.
As property owners ourselves, we understand the importance of protecting and growing investments. That perspective shapes every decision we make and every partnership we form.
Cross Development Corp operates under the Equity Harbour umbrella—a family of companies providing integrated real estate services across development, property management, and asset protection.
This structure allows us to offer comprehensive solutions while maintaining specialized expertise in each discipline. Our clients benefit from seamless coordination across services and a unified approach to protecting their investments.
Real estate development & build-to-suit
Commercial & residential roofing services
Wealth preservation & estate planning
Faith-based real estate education
We do what we say. Every commitment is honored, every promise kept.
Rigorous analysis, careful planning, and precise execution on every project.
We succeed when our partners succeed. Alignment of interests drives results.
Building developments that serve communities for generations to come.
Our deep roots in the Grand Rapids area give us unmatched insight into local market dynamics, zoning requirements, and community needs. We've built relationships across West Michigan that translate into smoother approvals and better outcomes.
Whether you're exploring development opportunities or looking for a trusted partner for your next project, we're here to help.